How to Link Build
If you wish to drive traffic to your website then you need to be appearing at the top of the search engine results. In order to achieve this you need to know how to link build. Beating your competition online by getting ahead of them in the search engine results is what it’s all about online. It’s a contest of relevancy and popularity fought between you and your competition.
Google ranks your web pages based on how relevant your site content is to the search criteria that is being entered in Google. It also ranks them on their popularity. You need to build links to your website from related websites in order to make your site seem relevant and to have lots of links in order to make your website seem popular.
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If your website is about cars and you have lots of websites linking to you that are also about cars then those links are considered far more relevant than if you have links coming from sites about losing weight. Learning how to link build effectively requires that you identify related websites that are relevant and would boost your search engine rankings if they were to link to your website.
Keyword research is an essential part of learning how to link build as the anchor text (that’s the text in the clickable link) must contain relevant keywords that you wish to rank for. It’s no point having links pointing to your website if the anchor text says “click here” as that doesn’t say anything about your website and therefore will not help your search rankings for any particular keywords. If on the other hand you have a website about cars and you want to rank on of your pages for the term “hybrid vehicles” then you would want to build links containing this phrase as the anchor text. Having lots of links from websites about cars linking to your website with “hybrid vehicles” in the anchor text links tells Google that your website is popular amongst similar websites and is relevant to the topic of hybrid vehicles. As a result your search engine rankings for this term will increase.
Link building is a time consuming process however there are many automated tools that will do the job for you. Article marketing for instance is a method where you write an article that contains links to your website inside the body of the article with the keywords you wish to rank for. Other website owners looking for content for their websites or blogs will add your article and every time this happens you receive links back to your website. The beauty of this strategy is that once you have written the article it is fully automated and will run on autopilot. There are several article marketing services available. The one that I use most frequently is SEO Link Vine.
It’s important to know how to link build as you need to know how the search engines work in order to effectively build links. But once you understand what to do I highly recommend article marketing. One thing you must do when writing your articles is not to write duplicate content as Google will filter out articles that aren’t unique from the search engine results and you won’t get any benefit from them. You need to “spin” your articles which means that they are written using a simple syntax that specifies multiple synonyms for many of the words so that a unique version of article is generate each time it is published.